Tennessee Public Health Association Strategic Goals for 2021-2023

TPHA's strategic plan focuses on four pillars - Organizational Infrastructure, Membership Recruitment and Retention, Public Health Workforce, and Health Policy and Advocacy - that are foundational to the Association's relevancy and sustainability over its next eighty-plus years. This new plan incorporates much needed changes to how the Association does business, it expands its scope to encompass diverse public and private partnerships, and places emphasis on strengthening the broader public health workforce while educating the public at large.    This plan incorporates lessons learned from the pandemic and provides the flexibility to adjust to changes in public health as they continue to evolve.  This plan clearly puts the Tennessee Public Health Association in the leadership position for public health in Tennessee and makes it the logical convener for diverse groups, policy makers and individuals to come together to create meaningful solutions to public health issues whether through practice, education or advocacy.

The following four areas comprise the pillars of TPHA's strategic plan.  Listed below each are strategic goals to be achieved over the next three years:

I.  Organizational Infrastructure

  1. Strengthen Organizational Stability
    1. Achieve Financial Sustainability Stability/Diversify funding
      1. Maintain and Expand Contracts and Grants Capacity/Portfolio
      2. Establish other Fundraising Events and Activities in addition to the Silent Auction
    2. Establish 501c3 Status Application
    3. Increase and Retain Sponsors
  2. Establish Committee Structure that Supports Strategic Goals
  3. Establish Staffing Structure that Supports Infrastructure
  4. Maintain Financial Practices that are Compliant and Demonstrate Good Stewardship of Resources.

II. Membership

  1. Membership Recruitment
    1. Continue to Enhance and Expand Membership Benefits.
    2. Increase Diversity of Members by Encompassing All Engaged in Population Health
  2. Membership Engagement and Retention
    1. Build Tools for Effective Membership Management
    2. Redefine Roles and Responsibilities of Sections
    3. Design New Member Orientation
    4. Membership Leadership Development
    5. Establish Mentor/mentee Relationship Program

III. Strengthen the Public Health Workforce

  1. Education
    1. In-person Meetings and Conferences
    2. Periodic Webinars
    3. Hybrid Meetings and Conferences
  2. Professional Development
    1. Committee Work
    2. Networking Events
    3. Promote Section Expertise 
      1. Advocacy Positions and Activities
      2. Leadership and Planning Responsibilities
      3. Blogging
      4. Member Recruitment and Engagement Activities (See 2a&b above)
  3. Explore/Promote Evidence-based and Innovative Approaches to Ensure Healthier Communities for ALL.

IV. Health Policy and Advocacy

  1. Recognized Leader for Public Health Expertise in Tennessee
  2. Convener of Diverse Groups to Identify, Discuss and Determine Solutions to Public Health Issues
  3. Guiding Principles and Core Values include:
    1. Advancing Racial Equity
    2. Creating Health Equity